• The 3IT Showroom

Welcome to the 3IT – Innovation Center for Immersive Imaging Technologies Berlin

The 3IT offers its partners the unique opportunity to jointly develop the field of immersive imaging technologies in a precompetitive environment. With its 600 m2 facilities it is not only a virtual network but a platform and venue at the same time.

Starting out as the 3D Innovation Center in 2012 the scope was officially extended in September 2014. Now the whole field of immersive imaging technologies, including 3D technology, UHD, HDR, HFR and VR is covered.

Take advantage of the collaboration and benefit from the exchange of knowledge! Become a partner of the 3IT!



Latest News

  • Lawo@3IT: Broadcast and IP – a Perfect Match Open or Close
    Lawo and their partner Arista are going to inform about the challenges and solutions in the context of the migration of broadband to IP-based production environments. Contributors of several renowned manufacturers will give talks about the requirements and opportunities of the migration processes from SDI to IP that have been discussed and implemented in the broadcast industry for several years. Thereby the advantages of the usage of standard IT components, IP workflows and possible problems concerning range, reliability and workflow-restrictions are going to be determined.

    Date: Wednesday, August 31, 2016, 9 am – 6 pm
    Location: 3IT, Salzufer 6 (Entrance: Otto-Dibelius-Strasse), 10587 Berlin

    Take the chance and benefit from the expertise of technology providers that already use the new and innovative technologies right before the IFA starts in Berlin. Click here to register.

    Program Agenda

    “Broadcast Migrates to IP – Which Requirements Need to Be Fulfilled by a Network? Challenges and Solutions”
    Sebastien Keller; Systems Engineer EMEA, Arista

    “Video-Over-IP Infrastructure for Live Sport“
    Johannes Kuhfuss; Chief Technology Manager, Lawo

    “Video-Over-IP Controlling for Live Sport“
    Axel Kern; Senior Product Manager, Lawo

    “From SDI to IP from the User‘s View“
    Timo Klages; Product Manager Broadcast Solutions, Rohde & Schwarz

    „Broadcasting Technologies Beyond HDTV“
    Dr. Ralf Schäfer; Director, Video Division Fraunhofer HHI

    “VR Production Engineering for Broadcast Application“
    Christian Weißig; Head of Capture & Display Systems Group, Fraunhofer HHI

    “Sony IP Live Strategy and Workflow in Broadcast Environment“
    Nicolas Moreau; Product Marketing Manager IP Live Production & Workflows, Sony

    “Perspectives of an Interconnected Production Environment“
    Jochen Metzler; Qualified Engineer, Zweites Deutsches Fernsehen

  • Tech Open Air @ HHI Open or Close
    Are you interested in the latest technology trends in big and smart data as well as in immersive imaging technologies like 3D, VR and 360° panoramas? Fraunhofer Heinrich Hertz Institute and its cooperating partners exhibit their innovations for you to experience them hands on. We invite you to take a step into the future and we’ll be answering any questions you might have over drinks and snacks.

    Location:
    Salzufer 6
    Entrance Otto-Dibelius-Strasse
    10587 Berlin

    Date:
    Friday, July 15, 2016 from 11 AM to 4 PM.

    One tour per hour, 20 people max per tour.

    For further information about the Tech Open Air Festival and tickets visit http://toa.berlin

    For further information regarding our platforms and technologies please visit
    www.ciniq.de and www.hhi.fraunhofer.de
  • News from Solectrix: The liaHDR Research Project has started Open or Close
    The increase of the dynamic range (HDR – High Dynamic Range), that is ideally close to the performance of the human eye, plays a decisive role in the realization of an immersive television experience. Thanks to the tremendous technical developments of camera sensors, the dynamic range of high-quality moving image cameras can reach values that can be referred to as HDR. Even though today’s displays are incapable of reproducing this increased dynamic range, a dynamic compression is essential.

    The goal of this collaboration project called live immersive adaptive High Dynamic Range (liaHDR) is to find an overall solution that will enable an immersive HDR from recording to playback, from glass to glass, such as for high-end live broadcasting. With a new type of 360° camera that compared to today’s cameras, has a clearly extended dynamic range, a real-time and a backward compatible process for the automatic dynamic adaptation, and a high-quality HDR – display; this overall solution allows the viewer to have a new, close to reality, immersive visual experience.

    The live immersive adaptive High Dynamic Range (liaHDR) project that will take place from 2016 to 2018 is a collaboration between three partners: The department of Engineering of the University Rhine Main, Solextrix GmbH from Nuremberg and sonoVTS GmbH from Feldkirchen near Munich. The project is being co-funded by the Federal Ministry of Economy and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) in line with the Central Innovation Program (ZIM).

    For more information please visit the project partner's websites:
    www.hs-rm.de
    www.solectrix.de
    www.sonovts.com

  • BEYOND Festival 2016 – Future Design Thinking Open or Close
    Bild Over the coming decades new technologies will change our lives and the way in which we perceive them beyond our imagination. This phenomenon of the increasing impact of technology in nearly every area of our life is targeted by this year’s BEYOND- Festival, which is titled “Future Design Thinking”.
    BEYOND will take place from September 28 to October 02, 2016 at the ZKM | Karlsruhe, the Schauburg and the HfG Karlsruhe.

    The BEYOND-Festival offers:
    • a creative link between science, technology and arts
    • an experimental laboratory of new artistic forms and consideration of social impacts of the new technologies
    • new and critical perspectives on the imagination and reality with the observation of possible chances, risks and collateral damages of the new technologies

    Kathleen Schröter of the 3IT will be moderating and curating the day that is dedicated to VR. Further information about the festival can be found here

    At last year’s BEYOND 2015, the documentary film “Die Reise der Kurden zum Mond” in 3D received the award for best documentary. The entire post-production was executed by our partner reallifefilm international in Hamburg: sweetening, color correction, depth grading, sound mixing, 3D subtitling, mastering and production of 2D and 3D deliveries (DCP, Blue Ray).

    “Future Design Thinking” discusses the future – a future that has already begun.

  • YEAR OF THE MONKEY – the Innovation Festival will rock Munich on April 21, 2016 Open or Close
    Festival rather than conference? People instead of job titles and suits? In one simple day we will experience YEAR OF THE MONKEY's international inspiration, from bestseller authors, tech enthusiasts, digital leaders, neuroscientists to creative mavericks and base jumpers.

    Topics include connected cars, IoT/ wearables, human/computer interface, mindfulness, future of media/work and education. The monkey loves to experiment, test out new business models and gain knowledge. This will be the spirit of the festival in Munich with many interactive workshops, new business models and science fiction gadgets to touch.

    Also Paul Chojecki from Fraunhofer Heinrich Hertz Institute will give a presentation on “Space and other Frontiers in the Future of Human-Computer Interaction”. It is going to be about how users can control advanced digital systems in the future, that continue to make inroads into almost all aspects of our lives. He is going to discuss the chances and challenges of post-WIMP (windows, icons, menus, pointers), multimodal and particularly spatial human-computer interfaces and present examples of current interaction solutions for digitally transformed scenarios.

    YEAR OF THE MONKEY will finish the day with an Australian barbecue, camp fires and a beer in a cosy environment.

    Location: Backstage in Munich
    Date: April 21, 2016, 9am–6pm

    More Information and Tickets: www.yearofthegoat.co/

    Kathleen Schröter of the 3IT and Markus von der Lühe of the YEAR OF THE GOAT have a cooperation for this year’s YEAR OF THE MONKEY festival. We are happy, that we can offer you a discount. Use the code “Fraunhofer_30” when purchasing a ticket.
  • reallifefilm international established VR studio and rental house in Berlin Open or Close
    In July 2015 INVR.SPACE started as a brand of "reallifefilm international GmbH", who is a partner of the 3IT and a member of the steering committee. Since then the company has worked on more than 20 projects connected to VR and 360° video.

    In March 2016 INVR.SPACE GmbH was established as an independent full service studio, combining production, postproduction, app development and R&D for new technologies, fitting all kinds of projects: documentary, feature film, commercial and live broadcast up to 360°. Rental services and technology sales cover on set technologies (rigs, cameras, live stitching server, accessories and software), postproduction tools (hard- and software) as well as VR devices for mobile and stationary use.

    The variety of clients and partners of INVR.SPACE in 2015: Samsung, BMW, Mercedes Benz, UFA, Videostitch and 3IT members like Fraunhofer HHI and imcube Technologies.

    You can take a look at one of INVR.SPACE’s projects here:
    BMX / Samsung Showcase (2D Demo, APP will be stereoscopic 3D)
  • Solectrix at embedded world 2016, Exhibition and Conference in Nuremberg Open or Close
    Solectrix is going to be part of the embedded world 2016 exhibition and conference, which takes place in Nuremberg, February 23 – 25, 2016. It is the leading international fair for embedded systems with around 900 exhibitors, 1600 speakers from 42 countries and 25000 trade visitors.

    Our partner Solectrix focuses on development services for embedded systems, specializing in medical technology, camera electronics, automotive and industrial electronics. Those services range from the design and development of high-quality digital cinema and broadcast cameras, advanced driver assistance systems and handheld diagnostic devices to industrial automation applications.

    The products presented at embedded world 2016 include the SXoM-C5 and SXoM-K7, boards that function as the system core of modular platforms for high-performance DSP applications. The sinaCAM professional 2D/3D camera system even has a “real 3D” pixel-synchronous stereoscopic output. The cameras have a remote head and are flexible, which makes it easy to transport them.

    Check out this PDF for more details concerning Solectrix’s products and visit www.embedded-world.de for more information about the conference.

    Solectrix can be found in Hall 4, booth 126. Receive free tickets for the exhibition by registering at www.embedded-world.de/gutschein. Use the voucher code B319050.
  • Call for Papers: FKTG – 27th Technical Conference and Exhibition 2016 Open or Close
    The FKTG technical conference and exhibition will be held from May 9.-11. 2016 in Leipzig. This bi-annual conference is the industrie's premiere event in Germany where people gather to learn and discuss new technologies and scientific research results related to the broadcast and professional electronic media industry.

    New formats, usage habits, production facilities, distribution infrastructures and business models for media in TV and cinema create the basis for continuous broadening of media usage beyond the classic origins. Being able to create high quality audio-visual content is no longer a well familiar unique selling point and a privilege for the broadcasting and cinema industry. Highly performing IT infrastructures fosters the need for prompt and flexible solutions in media acquisition, production and distribution.

    As a consequence, internationally operating market actors fight for the recipient’s attention with new content and business ideas and with high quality content of continuously growing technical complexity – at home, in modern cinema environments, in public events, and on a steadily increasing number of mobile devices.

    The FKTG invites scientists, developers, users and decision makers of the broadcasting, film and electronic media industry to discuss these trends, to inform about results of research, technology development and used cases.

    To have look at proposed topics for papers please click here.

    For more information on the event visit https://www.fktg.org.
  • 7th Edition of 3D Stereo MEDIAS’s International 3D Summit Open or Close
    Bild For the 7th time now 3D Stereo MEDIA is hosting The International 3D Summit for Science, Technology, Art and Business in Liège, Belgium on 14–17 December, 2015.
    The extensive program includes a scientific conference (IC3D), another professional conference (PCON), international 3D festival screenings, trainings, workshops, courses and networking events. It is known to be one of the best and most comprehensive 3D events in the world. The goal is to bring interdisciplinary experts and interested parties together, promote 3D around the globe and to ensure interaction between diverse attendees with an artistic, technical or research background.

    Register now for early-birds tickets. Registration fees will increase on 17 November and 14 December, 2015.
    For more information visit www.3dstereomedia.eu.
  • Webinar: HEVC in a real-world environment Open or Close
    4K and video encoding standard HEVC are buzzwords in the context of fast and simple transmission of content in ultra-high definition. Fraunhofer Heinrich Hertz Institute offers jointly with Rohde & Schwarz a webinar about HEVC.

    In this webinar, three experts will briefly summarize the essentials of the currently dominant encoding standard, H.264, explain the differences between H.264 and HEVC and give some deeper insight into the techniques used in the new high-performance encoding standard, HEVC. Graduate engineer Benjamin Bross, who significantly contributed to the project, will be representing Fraunhofer HHI.

    The webinar will also relate the experiences made so far with the new standard in the real-world environment of terrestrial and satellite service providers. The offer is aimed at system engineers for terrestrial and satellite broadcast service providers as well as operation engineers and system integrators in the field of compression and multiplexing. Prerequisites are basic knowledge of broadcast technology and understanding of digital video processing.



    The webinar takes place on 22 October 2015 in two time slots:
    08:00 a.m. CET for interested parties in Asia
    04:30 p.m. CET for interested parties in Europe and America

    Duration: 45 Minutes. The Webinar will be conducted in English.


    Register here

    Download the invitation

Archive

  • The 2nd Anniversary of the 3D Innovation Center Open or Close

    - was a full success and it came along with an important anouncement. The whole afternoon of September 4th 2014 was filled with a diverse and entertaining program with presentations from international guests and from our partners.

    The program started with a welcome ceremony from chairman Dr. Ralf Schäfer, head of the department Image Processing at Fraunhofer HHI, and Kathleen Schröter who, as the Executive Manager of the 3D Innovation Center, also moderated the event. Afterwards our partners and international guests came to the "stage" and presented facts, stories and ideas from their everyday business. You can still download the program and have a look at our speakers and their topics:Program 2nd Anniversary

    The afternoon was closed with the announcement that the 3D Innovation Center will be renamed Innovation Center for Immersive Imaging Technologies to extend the scope. This was the last official part of the event before everyone could enjoy a very pleasant get together.

    For all our partners the video and audio recordings of the program as well as the presentations that were held are available on the intranet!



    View the embedded image gallery online at:
    http://3it-berlin.de/#sigProIdf54d786701

  • From 3DIC to 3IT, the Innovation Center for Immersive Imaging Technologies Open or Close
    At the second anniversary celebration of the 3D Innovation Center, the chairman of our Steering Committee, Dr. Ralf Schäfer, officially announced that the name of the innovation center will change.

    In the future the efforts will no longer solely concentrate on 3D technology but will include all immersive technologies like UHD, HDR, HFR etc. as well as image and video applications from the medical and industrial sectors. By taking this step we want to demonstrate that we take the development of the market and of our partners into careful consideration. To make the extension of the scope more visible our Steering Committee voted for a change of name.

    The future name of the 3D Innovation Center will be: Innovation Center for Immersive Imaging Technologies, 3IT in short. The logo and the website will be adapted und published soon.

    In addition, the venue of our innovation center will be extended as well. In the future our partners can also use another 500m2 (CINIQ Center). Fully equipped and with a modern design the added room offers enough space also for bigger events.

    We are looking forward to the changes and to the exciting work which lies ahead of us!

  • Dolby Vision, Dolby’s new imaging technology, is coming to Berlin Open or Close

    Dolby Vision™ delivers signals that offer 100 times the brightness of today's TVs, along with a much greater contrast ratio. Together, this combination allows a far wider color gamut - Dolby Vision can display nearly all of the millions of colors the eye can see. The difference between a Dolby Vision image and a regular TV image is striking.

     

    Dolby Vision works equally well for both HDTV and UltraHD, 2D, and 3D. It makes a greater difference in the picture than does increased resolution.

     

    3IDC members will have the opportunity to meet the Dolby Vision team and to experience the new technology!


    When: 4. September 2014, 14.00 in Central Berlin


    Please RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it. to receive further information and to book your place. Spaces are limited so contact Dolby as soon as possible.


    Find out more about Dolby Vision here

     

  • Jaguar Land Rover uses SeeFront 3D in innovative 3D instrument cluster Open or Close
    Jaguar Land Rover is looking at cutting-edge technology that could replace rear view and external mirrors with cameras and virtual displays. An innovative 3D instrument cluster based on SeeFront’s patented glasses-free 3D display technology has been showcased at a media event at the British automaker’s R&D facility in Gaydon, UK in July.

    Using two-dimensional imaging to replace mirrors is limited by the fact that single plane images on a screen do not allow the driver to accurately judge the distance or speed of other road users. The 3D instrument cluster developed by Jaguar Land Rover makes use of a SeeFront 3D display with integrated eye-tracking to create a perception of depth which allows the driver to judge distance. The 3D cluster is part of a suite of new concept technologies designed to reduce driver distraction.

    The patented SeeFront 3D technology allows the user to view 3D content without special 3D glasses. An integrated eye-tracking system detects the user’s position and transmits it to the 3D algorithm. This algorithm combines the images for the left and right eyes in a special way and in real time. An optical filter in front of the display generates a brilliant, compelling 3D impression. As the 3D image is continuously adjusted according to the user’s position, the user enjoys freedom of movement in all directions.

    Read more news about SeeFront

     

    Image rights: Jaguar Land Rover

     

  • Solectrix at MedTech Pharma 2014 Open or Close
    From July 2nd to 3rd, Solectrix, one of our Bronze Partners, will be showcasing its products and services at MedTech Pharma 2014 in Nuremberg. Solectrix’s booth is located in the NCC Ost congress center on the 2nd floor, booth no. 206. MedTech Pharma is an international congress for researchers, developers, manufacturers, suppliers and service providers in the medical and pharmaceutical sector. This year the congress is focusing on ‘Digital Health’.This year the congress is focusing on ‘Digital Health’. Solectrix ist exhibiting a Kaps Microscope with the sinaCAM 3D, the Medical Linux Platform and the Low Power Medical Application.
  • Hollywood made in 'Franken' Open or Close

    Siegfried Foessel and Heiko Sparenberg, both from our partner and "sister" Fraunhofer IIS , have been awarded with the 'Joseph-von-Fraunhofer-Preis' 2014 for EasyDCP, a software that enables small productions to create reliable digital cinema packages for all cinemas.

    Read More in German...

  • Memorandum of Understanding officially announced at 3 Tec in Beijing Open or Close
    On April 18th the 3D Innovation Center and the Professional Council of 3D Images (3D Council), which is part of the China Television Artists Association (CTAA), took the first step towards an international cooperation. Dr. Ralf Schäfer, chairman of 3DIC’s Steering Committee, and Dr. Wang Fu chairman of the 3D Council exchanged a Memorandum of Understanding, which is the basis for future events in China and Europe where the partners of both organizations can meet, establish contacts and exchange know-how about each other's markets. The 3D Quality and Technology Summit 3Tec in Beijing, organized by our partner imcube 3D solutions served as the perfect platform to officially announce this cooperation.

    3D has made a journey from AVATAR to GRAVITY and from FLYING SWORDS OF DRAGON GATE to YOUNG DETECTIVE DEE, and it had its ups and downs in the format's short history. Leading the Oscars with 7 awards this year, GRAVITY is not only financially the biggest cinema success of last year, but also in terms of creativity and technology the film has managed to attract new audiences to 3D.

    This new way of using technologies for the production of a blockbuster movie was the core topic of the 3Tec to which the Beijing Film Academy, Entgroup and imcube Technologies have invited Angus Cameron of Vision 3, Phil Streather of PLF, and our partners Florian Maier of Stereotec and Sönke Kirchhof of reallifefilm international as well as other international experts in 3D film production technologies. On the first day of the event the speakers presented insight views into new quality standards in 3D production and post-production, from international 3D professionals “who have done it” exclusively for professionals in the Chinese movie business.

    In order to achieve such high quality in production, the morning session of the conference program gave an in-depth view about latest innovations and achievements in 3D capture and display technology, where Dr. Ralf Schäfer of Fraunhofer HHI gave a keynote speech on “Advanced Imaging - Prepare Yourself for the Future of Film & TV”.

    The second day (April 19th) started with a special session about underwater shooting in 3D and VFX for 3D productions. More than 300 interested people attended the 3Tec on both days. As this event was the first of its kind in China, no one of the organizers expected such a congestion. It might demonstrate that 3D is still a hot topic, especially in the fastest growing market China.

  • New Cooperation: EMC² Open or Close
    We are happy to announce our new cooperation with EMC², the Competence Center for Media Computing and Communication!

  • First Trifocal 3D film at NAB Show 2014 Open or Close

    Disney's 3D short film "Make/Believe", shot with Fraunhofer HHI's revolutionary trifocal camera system, is to be presented at NAB. The 10-minute experimental live action film "Make/Believe" was produced by Fraunhofer HHI in association with Disney and Berlin based reallifefilm international using Fraunhofer's hybrid 2D/3D camera system and software.





  • Solectrix and Codex collaborate to develop Action CAM Open or Close

    Exciting news about our new partner Solectrix. The Nuremberg based company collaborates with Codex to develop a compact camera system with RAW recordings and 13.5 f-stops dynamic range - the Action CAM. The Action CAM will make its debut at NAB Show 2014 in Las Vegas at the Codex booth (Central Hall, booth C6048).

    Please download the PDFor contact us or Christian Kühn (This email address is being protected from spambots. You need JavaScript enabled to view it.) for further information.

    To everyone at NAB - have a great fair!

  • HOMESTORY: Dolby Open or Close
    Some time ago we met up with Philipp Kraetzer and Lucia Grimaldi from Dolby. We had the chance to meet them in the Dolby Berlin office – a loft which was converted and refurbished from an empty factory and storage building to full equipped modernized offices.

    With tea and coffee Philipp and Lucia told us about the very beginnings of Dolby Berlin. Together with another colleague, Klaas Schüür, they founded their own company in 2000, specialized in video compression. In 2010 they were bought by Dolby Laboratories and are working in the field of software development and 3D solutions for the image processing sector ever since. Compared to the other Dolby offices in the whole world the one in Berlin is a relatively small unit with 16 employees – 15 male engineers and Lucia, the only woman (still hoping to change this, Dolby Germany will participate in the next Girls'Day.

    Dolby is mainly known for its sound systems and standards. The goal of the R&D team in Berlin is to set standards in the image processing sector as well and to strengthen the position of 3D. While 3D glasses are widely accepted as part of the 3D cinema experience, TV is a social experience: viewers want to crowd around and enjoy watching together. Glasses make that experience impossible to achieve. Therefore, Dolby has explicitly decided to support autostereoscopic 3D in the consumer business. The Dolby Berlin team is also involved in the development of Dolby Vision, a technology which enables a higher dynamic range and wider color gamut. Both, Dolby 3D and Dolby Vision, exploit the potentials of modern UHD technology in order to improve the visual experience.

    Since it is crucial to promote the development of 3D across all areas of entertainment delivery, Dolby 3D has been conceived as an end-to-end platform, covering the whole system chain from content producers to device manufacturers. This is one of the reasons why Dolby considers it a huge benefit to be partner of the 3DIC. Only recently Dolby was also voted to be the representative of all Silver Partners in the Steering Committee and is from now on invited to take part in strategic decisions concerning the development of the 3D Innovation Center.

    We enjoyed the morning at Dolby Berlin, it was a very insightful and at the same time entertaining meeting – not least because they have the mandatory Dolby soccer table in their kitchen…

     

    If you are interested in learning more about Dolby 3D click here.

     

    View the embedded image gallery online at:
    http://3it-berlin.de/#sigProIdc170d54818

  • Welcome to the world of 3D Film and TV: 3D Creative Summit 2014 in London Open or Close

    Ralf Tanger, Jean-Claude Rosenthal (both Fraunhofer HHI) and Sönke Kirchhof (reallifefilm international) will be speaking about latest research and developments of ASP and the Trifocal Camera System. Kathleen Schroeter will moderate a panel on Higher Frame Rate capturing in cooperation with Emily Carr University Vancouver at this year´s 3D Creative Summit on March 12th and 13th in London. The event is organized by the International 3D and Advanced Imaging Society, Ravensbourne and the British Film Institute. Check out their amazing program and all the other top speakers:

    www.3dcreativesummit.com