The 3IT – Innovation Center for Immersive Imaging Technologies at the Fraunhofer Heinrich-Hertz-Institute (HHI) in Berlin is a leading hub for cutting-edge developments in immersive media and imaging technologies.
It serves as a unique network connecting Fraunhofer HHI with key partners from industry, research, education, and media, fostering collaborative efforts to push the boundaries of virtual reality (VR), augmented reality (AR), extended reality (XR), and mixed reality (MR) solutions.
Beyond its role as a research facility, 3IT also functions as a showroom and experience center for the latest advancements in XR technologies. Visitors can engage with interactive demonstrations, try out immersive content firsthand, and explore how VR, AR, and MR are transforming industries such as entertainment, healthcare, education, and engineering.
3IT’s state-of-the-art facilities provide a platform for hands-on experiences and real-time explorations of future immersive applications in Berlin.
3IT is not only an innovation center but also an important learning platform. Offering guided tours for visitors from around the world, 3IT provides deep insights into the latest research and developments in immersive technologies. Industry experts, academics, and enthusiasts alike are invited to experience live demonstrations, hear about cutting-edge advancements, and understand how immersive imaging technologies are reshaping the future.
At its core, 3IT is driven by a mission to foster collaboration and accelerate innovation in immersive imaging technologies. Through continuous collaboration, experimentation, and shared expertise, 3IT helps pave the way for immersive media technologies that enhance human-computer interaction, revolutionize storytelling, and create new dimensions in virtual experiences.
Whether you’re a researcher, industry leader, or curious enthusiast, 3IT is your gateway to the future of immersive media. Visit us in Berlin to discover how we are driving the evolution of VR, AR, XR, and MR technologies to redefine what is possible in immersive imaging.
Learn about the newest applications and developments in immersive media such as VR, AR, MR and spatial audio.
Our experts are happy to guide you through our showroom in English or German language.
Our TiME Lab embodies a research, collaboration and presentation platform for immersive media. It is equipped with a high-resolution 180° video projection and a wave field-based 3D sound system.
Take a look behind the scenes of state-of-the-art 3D capturing! Our 3rd generation Volumetric Capture Studio offers high quality capturing in 360 degrees with 32 high resolution cameras and AI processing.
Show your innovations in front of more than 5000 visitors per year. Gain visibility in the heart of Berlin from people from around the globe.
Gain access to our latest technologies and learn from our experts about the latest developments.
Get to know industry leaders, experts and enthusiasts, that share the same passion and goals like you.
Let’s get social and enjoy our live events.
3IT is managed and advanced by a professional team of event and tech-expo experts. We are dedicated to enhancing your networking opportunities regarding immersive technologies and providing visibility for your demonstrators and solutions.
